Simpill
BRAND DEVELOPMENT, OOH, SOCIAL, VIDEO
We created SIMPILL, a brand built to make over-the-counter medication simple, accessible, and clear. From the ground up, we developed a strategic brand identity, including brand guidelines, tone of voice, and packaging. The campaign highlights SIMPILL’s no-nonsense approach to medicine, with straightforward packaging, color-coded categories, and easy-to-understand symbols. Our OOH and social executions use punchy, direct messaging to grab attention and make healthcare decisions easier.I was responsible for the original idea behind SIMPILL, developing the brand concept, messaging, and tone of voice. As the copywriter, I crafted the brand’s communication across all platforms, ensuring a consistent and engaging identity. Additionally, I contributed to design decisions, helping shape the visual execution to align with the brand’s mission.
Collaborators│ Jojo Perell: Creative Director, Designer │ Evelyn Venezky: Creative Director, Designer.
LEC
OOH
This advertising campaign was developed for LEC, the ice cream brand owned by renowned Formula One driver Charles Leclerc. The campaign is driven by a bold, original voice that sets LEC apart, blending speed, passion, and indulgence into every scoop. Through copy-driven advertising, I crafted a distinctive tone that captures the essence of the brand—dynamic, playful, and irresistibly cool.
For this project, I was responsible for both the visual direction and the copywriting, ensuring a cohesive brand identity that reflects Leclerc’s energy and excellence.
Diptyque
OOH, PRINT, VIDEO
The mission of the advertising is to showcase the brand and its non-gendered fragrances. I want to highlight the sophistication of the brand and the beauty of the perfume. The poems aim to convey the essence of scent through the written word and elevate the brand’s voice.
For this project, I was responsible for the copywriting, visual design, and overall campaign execution. Additionally, I directed and edited the video, ensuring a seamless representation of the brand’s vision.
Collaborators│ Mia Allen: Director of Photography.
Tinder
OOH, SOCIAL
This campaign focuses on empowering older generations to explore the joys of dating in the digital age. With the tagline Love is Timeless, it positions dating apps as spaces where seniors can embark on new adventures, discover meaningful connections, and embrace life with renewed excitement. Through a mix of engaging content, humorous messaging, and accessible resources, the campaign creates a fresh voice, breaking stereotypes about aging and celebrating the enduring nature of love. By targeting both seniors and their younger family members, it bridges generations, fostering a sense of community and inclusivity. For this project, I developed the visual design, conceptualized the content, and led the campaign execution, ensuring a cohesive and impactful experience.
Collaborators│ Fernanda Zancheta: Motion Media Design.
Loewe
OOH, SOCIAL, VIDEO, EXPERIENTIAL
We developed an advertising campaign, including a 60-second brand film, social content, and strategy for LOEWE to raise brand awareness and highlight how its designs draw inspiration from nature. Targeting adventure-loving trendsetters in their mid-gos, the campaign follows a gardener who discovers LOEWE accessories, transforming from introspection to empowered confidence-showcasing how each piece inspires self-expression and personal growth. For this project, I served as the project manager and art director, overseeing the creative vision and execution. I was responsible for designing social and out-of-home assets, co-directing the video alongside the DP, and crafting the shot list and script to ensure a cohesive and visually compelling narrative.
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